Izumi Tonic Strengthening Shampoo

This strengthening shampoo gently cleanses, repairs, and thickens fragile hair. formulated with rice water to strengthen and repair, izumi tonic shampoo leaves hair 30x stronger* and reduces split ends by up to 91%*.
This shampoo provides a deep yet gentle cleanse while strengthening and adding nourishment to hair. it features a lightweight formula that cleanses and thickens without stripping hair of its hydration.

Inspired by a japanese haircare tradition, the izumi tonic range is formulated with rice water, known to restore damage, prevent future breakage, and reveal healthier & smoother hair. We source our rice water from hyogo, japan in an eco-friendly manner.

benefits:
increases hair diameter
leaves hair 30x stronger*
thickens hair
reduces split ends up to 91%*
softens & smooths
adds shine