Joico Blonde Life Violet Shampoo

You’ll never lose your cool with Blonde Life Violet Shampoo—a brilliant, brass-neutralizing cleanser, free of Sulfates, that instantly banishes undesirable yellow tones, so cool blondes stay nice and icy. -Instantly cool brassy tones and brighten cool blonde hair -Help maintain healthy-looking hair with brilliant shin -Nourish and protect fragile blonde hair -Rich lather gently cleanses hair