NEW GHD CHRONOS HAIR STRAIGHTENER IN WHITE

Offering one-stroke results as ghd’s 3x faster* styler, the Chronos effortlessly and quickly styles your hair. The sleek rounded design uses HD Motion-Responsive™ technology to continuously adapt to your styling movements, whether creating straight looks, curls, flicks or waves. Offering high-definition results that last up to 24 hours**, the hair styler uses ultra-glossy ceramic floating plates for ease and control, while the re-engineered wishbone hinge allows you to switch your style with just the tilt of your hand. It adjusts the power for heat monitoring at the optimum styling temperature of 185°C, resulting in 2x less frizz with no extreme heat damage and up to 3x more breakage protection***. Plus, the tool has a 20-second heat-up time and 10-minute sleep mode for peace of mind. *Vs ghd original. Results measured by shine on brunette hair compared to naturally dried, lab test.

**Consumer testing, Jan'21. 86% of 142 consumers agreed their hair lasted 24 hours after styling

***vs. competitor styler working at 235°C Technical test in a lab on brunette hair, measured vs. naturally dried hair Technical test in a lab on frizzy hair, vs naturally dried hair Vs platinum+ Extreme heat damage is a fractional wet tensile strength reduction per cycle above 0.005, measured over at least 100 cycles on brown Caucasian hair (a “Strength Reduction”).