Joico Anti-Fade Colorful Serum

Helps prevent haircolor from fading off-tone when exposed to UV or sunlight • Instantly increases shine • Boosts color vibrancy and provides softness • Reduces frizz for smoother hair in just one use • Guards against the hair-dulling effects of pollution* *laboratory tested using pollution particles Restore moisture and luminosity with the cleverly selected ingredients that also protect longviety of hair coloir and helps to repair damaged hair.