Brush It On...Slide It OffKiss Me is the original eyeliner invented to form a water-resistant layer of colourthat contours your eyes. Since Kiss Me is not a cosmetic paint like conventional eyeliners it cannot fade smudge run or flake even if you cry or rub your eyes. The intense layer of colour creates a dramatic look that lasts all day. Only when you are ready for removal the layer of colour will effortlessly slide off your skin into your hand without the use of a harsh makeup remover.Benefits:Forms a water resistant layer of colour on skin.Cannot clump fade flake run or smudge.Stays on when crying or rubbing your eyes.Does not require rubbing or makeup removers.Is not a cosmetic paint.Does not penetrate the skin.Leaves no tint or residue buildup.Does not come off with oily skin.Ideal for sensitive eyes and contact lens wearers.Directions For Use:Application: Apply Kiss Me just like a regular liquid eyeliner. It is important that you do not use moisturisers foundations etc... before applying the eyeliner. Kiss Me requires a dry clean surface in order to adhere properly to your skin. It will take Kiss Me approximately 1 minute to set.Removal: When it's time to remove Kiss Me only requires a combination of lots of warm water and gentle pressure. Pressure alone is not enough and water alone is not enough. But lots of warm water AND gentle pressure (i.e. when taking a shower or when using a washcloth) will make the eyeliner effortlessly slide off. You will actually see the eyeliner layers come off into your hand. If you insist on using a makeup remover you must use a water-base remover NOT an oil-based remover. Nothing oily can make Kiss Me come off...not even if you have really oily skin.Tip: With Kiss Me you will not have to re-apply eyeliner throughout the day. It will stay on until you are ready to remove it.