Violet Shampoo

Blonde hair can be difficult to maintain, but Joico Blonde Life Violet Shampoo can help you keep your color vibrant.
Using violet pigments, this hair shampoo reduces yellow and brassy tones to brighten your blonde locks.
It gently cleanses your hair, effectively removing oils, dirt and other impurities. It helps to prevent damage while nourishing your locks, so they stay soft, shiny, strong and healthy.