Innoluxe Platinum Shampoo

Keep your blonde cool and cleanse your hair in the gentlest of ways.

Designed with cool blondes in mind, PLATINUM shampoo is a powerful vegan purple shampoo that neutralises those annoying yellow tones that can creep back into your blonde hair over time. It's free of sulphates and sodium chloride (salt), making it gentle when it comes to cleansing, plus it strengthens, hydrates, thickens and adds shine!

PLATINUM Shampoo...

• Gently neutralises unwanted yellow tones, thanks to our deep purple pigments

• Is kind to your hair, as it's free of sodium chloride (salt) and sulphate

• Leaves your hair with long-lasting INNOluxe shine and softness that everyone raves about!