Carbon definitive volumising and defining mascara
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Description
Definitive mascara has an innovative and unique y-shaped brush that allows the lashes to become dramatically defined and voluminous with just a few strokes. The formulation itself contains a stretchable film that helps to lengthen and define each lash while olive waxes give a soft voluminous look.
The larger brush of Definitive is best suited to customers with naturally longer lash to enhance and define, or for customers who wish for a softer, more natural mascara effect. The formula is easily buildable however for more drama as required with no clumping.
KEY BENEFITS:
• Unique Y-shaped brush for definition and volume
• Stretchable Film helps to lengthen and define
• Deeply conditioning, flake free formula
ADVANCED FORMULATIONS FOR HIGH PERFORMANCE:
• OLIVE WAXES: Provide deep conditioning to the lashes and ensure a flake free formula.
• STRETCHABLE FILM TECHNOLOGY: Coats each individual lash for definition and separation.
DEMONSTRATION TIPS: Using a disposable mascara wand, load up the brush with product then bend the brush as you remove it from the mascara tube to create a right angled applicator. This will enable you to get close to the root of the lashes much easier. Next, ask your customer to look down at the floor and advise them that they can blink, should they need to keep their eye comfortable.
Provide a gentle stretch to the upper lid then place the applicator at the root of the lash to deposit the product. Gently move the brush from side to side to ensure separation, then brush through from root to tip. Apply as many coats as you require to achieve the desired effect.
For the lower lashes, ask your customer to look up and use the point of your applicator to coat and separate the lashes - remember to let the top lashes dry completely before asking your customer to look up to avoid transfer. Should you smudge your application, allow the mascara to dry down completely before removing with a dry cotton bud for clean removal.
PERFECT PARTNERS: Eye Line, Smooth Shadow Sticks, Colour Intense Eyeshadow Palette
The Veggie Awards 2023 Gold, Beauty Shortlist Awards 2024 Editors Choice
Paraben Free | Dermatologically Tested | Ophthalmologically Tested | Vegan Friendly | Cruelty Free
AquaHydrogenated Olive Oil Stearyl EstersAcrylates/ Ethylhexyl Acrylate CopolymerCopernica Cerifera CeraCyclopentasiloxanePalmitic AcidAcrylates CopolymerStearic AcidTriethanolamineAcacia Senegal GumPolybutenePhenoxyethanolPanthenolPolyvinyl AlcoholVP/ VA CopolymerAminomethyl PropanediolLaureth-21Ascorbyl PalmitateEthylhexylglycerinCI 77499
The larger brush of Definitive is best suited to customers with naturally longer lash to enhance and define, or for customers who wish for a softer, more natural mascara effect. The formula is easily buildable however for more drama as required with no clumping.
KEY BENEFITS:
• Unique Y-shaped brush for definition and volume
• Stretchable Film helps to lengthen and define
• Deeply conditioning, flake free formula
ADVANCED FORMULATIONS FOR HIGH PERFORMANCE:
• OLIVE WAXES: Provide deep conditioning to the lashes and ensure a flake free formula.
• STRETCHABLE FILM TECHNOLOGY: Coats each individual lash for definition and separation.
DEMONSTRATION TIPS: Using a disposable mascara wand, load up the brush with product then bend the brush as you remove it from the mascara tube to create a right angled applicator. This will enable you to get close to the root of the lashes much easier. Next, ask your customer to look down at the floor and advise them that they can blink, should they need to keep their eye comfortable.
Provide a gentle stretch to the upper lid then place the applicator at the root of the lash to deposit the product. Gently move the brush from side to side to ensure separation, then brush through from root to tip. Apply as many coats as you require to achieve the desired effect.
For the lower lashes, ask your customer to look up and use the point of your applicator to coat and separate the lashes - remember to let the top lashes dry completely before asking your customer to look up to avoid transfer. Should you smudge your application, allow the mascara to dry down completely before removing with a dry cotton bud for clean removal.
PERFECT PARTNERS: Eye Line, Smooth Shadow Sticks, Colour Intense Eyeshadow Palette
The Veggie Awards 2023 Gold, Beauty Shortlist Awards 2024 Editors Choice
Paraben Free | Dermatologically Tested | Ophthalmologically Tested | Vegan Friendly | Cruelty Free
AquaHydrogenated Olive Oil Stearyl EstersAcrylates/ Ethylhexyl Acrylate CopolymerCopernica Cerifera CeraCyclopentasiloxanePalmitic AcidAcrylates CopolymerStearic AcidTriethanolamineAcacia Senegal GumPolybutenePhenoxyethanolPanthenolPolyvinyl AlcoholVP/ VA CopolymerAminomethyl PropanediolLaureth-21Ascorbyl PalmitateEthylhexylglycerinCI 77499
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