Blonde Life Brightening Shampoo

Joico

£15.95

Here’s Why You’ll Love It
 
Gently cleanses with rich lather
Free of SLE/SLES Sulfates
Added softness and smoothness
Keeps blondes bright

Now Let’s Use It
Directions: Apply to wet hair. Work into a rich lather. Rinse and repeat if necessary.

Let’s Look Inside

SMARTRELEASE TECHNOLOGY
Packs our triple-powered, healthy hair ingredients inside an invisible liposome. This unique delivery system offers continuous release to the hair, protecting it against the recurring damage caused by daily styling and wear.
ARGININE
A naturally occurring amino acid crucial to hair’s strength. Products that include Arginine help protect hair and rebuild it from the inside out.
MONOI OIL
A rare, exotic blend of Coconut Oil and Tahitian Gardenia Flower, helps fight frizz and boost shine while also helping to protect hair from environmental damage.
TAMANU OIL
A rich, Southeast Asian UV-absorber packed with fortifying Omega-6 and -9, helps deeply hydrate hair, bump up shine, and banish brittle strands.