BC Clean Performance - Colour Freeze Silver Shampoo

Schwarzkopf BC Clean Performance Colour Freeze Silver Shampoo 

Neutralize Brassiness and Illuminate Cool-Toned Hair - Perfect your blonde, grey, or white hair with the Schwarzkopf BC Clean Performance Colour Freeze Silver Shampoo. This pigmented cleanser is designed to neutralize unwanted warm, yellow, or brassy undertones while gently purifying the hair. By restoring the hair to its optimal pH level, it locks in cool pigments for long-lasting vibrancy, leaving your hair with a sophisticated, shimmering silver-ash tone and incredible brilliance. Formulated with Cool Violet Pigments carefully calibrated to neutralize yellow undertones, refreshing cool-blonde tones and adding a clean, silver shimmer, pH4.5 Balancer Technology a breakthrough innovation that tightens the hair structure, freezing colour pigments deep inside the matrix for ultimate colour stability and zero fade, Vegan Keratin rebuilds the internal hair architecture, restoring strength and elasticity to lightened or fragile hair strands, Cell Equalizer Technology smooths and seals the hair cuticle, filling structural gaps to enhance light reflection  and provide a vibrant, healthy shine.

Key Benefits

• Anti-Yellow Action: Instantly neutralizes brassiness for a clean, cool-toned finish
• Colour Preservation: Locks in colour with pH4.5 technology, ensuring up to 90% colour retention
• Illuminates Highlights: Enhances the brightness of pre-lightened, blonde, or white hair
• Gentle Cleansing: SLS/SLES Sulfate-free formula cleanses without stripping essential moisture or colour
• Strengthens Hair: Improves resilience of chemically treated hair, making it soft and manageable

How to use: Apply to wet hair, focusing on areas with the most brassiness, massage into a rich lather and distribute evenly, leave in for 2-5 minutes depending on level of neutralization, rinse thoroughly. Use according to your stylists recommendation.