BC Clean Performance - Colour Freeze Shampoo

Schwarzkopf BC Clean Performance Colour Freeze Shampoo 

Zero-Fade Cleansing and Colour Lock for Lasting Vibrancy - Preserve the intensity and brilliance of your salon colour with the Schwarzkopf BC Clean Performance Colour Freeze Shampoo. This gentle, SLS/SLES Sulfate-free cleansing formula is specifically designed to maximize colour retention. It features a unique, powerful pH4.5 Balancer that works to instantly tighten the hair structure, locking colour pigments deep inside the hair matrix for zero-fade wash after wash. Formulated with pH4.5 Balancer Technology the core innovation, tightens the hair structure immediately after washing, locking colour pigments inside the hair matrix, Vegan Keratin a high-performing vegetable-based alternative to traditional hair keratin, it works to fill structural gaps in the hair cuticle and cortex, Cell Equalizer Technology Schwarzkopf's patented technology that works to smooth and seal the hair's outer layer, and a Clean Formula free from SLS/SLES Sulfates, silicones, and artificial colourants, ensuring a gentle, non-stripping cleanse.

Key Benefits

• Zero-Fade Colour Retention: pH4.5 Balancer locks in up to 90% of colour for long-lasting vibrancy 
• Gentle, Colour-Safe Cleansing: SLS/SLES Sulfate-free formula cleanses effectively without stripping the colour or essential moisture
• Strengthens Hair Structure: Vegan Keratin improves resilience against colour washout and breakage
• Enhances Shine: Cell Equalizer Technology seals the cuticle for brilliant luminosity 
• Prepares Hair for Treatment: Gently cleanses and primes the hair for optimal absorption of subsequent Colour Freeze care products

How to use: Apply a coin-sized amount to wet hair, massage into scalp and hair to create a rich lather, leave in for 1-2 minutes to allow the pH Balancer to work, rinse thoroughly, for optimal colour maintenance follow to BC Clean Performance Colour Freeze Conditioner or Treatment.