Data Privacy Policy

Privacy Policy

THE TRUTH IN COLOUR™

Precision-led colour. Consultation-first. No shortcuts.

THE TRUTH IN COLOUR™ is committed to protecting your privacy. This policy explains how we collect, use and protect your personal information when you use our online store.

We collect personal information necessary to process your orders, provide services and communicate with you. This may include your name, contact details, delivery address and purchase history.

Your information is used to:

• Process and fulfil your orders  
• Provide customer support  
• Manage bookings and services  
• Improve our products and services  

We only collect and use personal information where it is lawful, fair and necessary. All information is treated as confidential.

We do not share your personal information with third parties unless:

• It is required to complete your order (e.g. delivery providers)  
• It is required by law  
• You have given consent  

We work with :contentReference[oaicite:0]{index=0}, which provides the online retail platform. Phorest securely processes data on our behalf to enable transactions, bookings and communications.

Your information is stored securely using appropriate technical and organisational measures. We retain personal data only for as long as necessary to fulfil its purpose or meet legal requirements.

You have the right to request access to your personal data, request corrections, or request deletion where applicable.

If you have any questions about how your data is handled, please contact:

THE TRUTH IN COLOUR™  
26 Ridley Place  
Newcastle upon Tyne  
NE1 8JW  
United Kingdom  

E: hello@truthincolour.co.uk  
T: 0191 222 1311

Payment details are processed securely via our payment providers. We do not store or have direct access to your full card details. Any saved payment information is securely managed by our payment partners.